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Jl. H. Samanhudi No. 22D
Jakarta Pusat 10710

Our work

Different industries. The same way of working.

Aviation, consumer goods, insurance and print.
The brief changes every time. How we read it, and what we protect while executing it, does not.

PaperOne — Langkah Kecil Menuju Mimpi yang Besar: a child at a desk with the PaperOne Copier, Digital and All Purpose reams.

Consumer goods

PaperOne

One brand system. Many executions.

Challenge
Consistency at scale
AMCO role
Build a flexible creative system
Proof
Many formats, one brand
View case study
China Airlines — a China Airlines aircraft over the Seattle skyline with a hand holding a ‘Seattle — More than a city’ campaign voucher.

Aviation

China Airlines

Global direction. Local movement.

Challenge
Global direction vs local relevance
AMCO role
A daily creative partner, not a campaign vendor
Proof
Social, performance and on-ground
View case study
MSIG — a cyclist on a mountain road, crossed by ribbons of brand colour, with the MSIG mark at the top left.

Insurance

MSIG

Precision at every size.

Challenge
Strict rules. Changing formats.
AMCO role
Design for adaptation from the start
Proof
One direction across every screen
View case study
Print & publications — a wall calendar, desk calendar, annual report, open report spread and festive envelopes arranged on a sunlit desk.

Print & publications

Calendars, collateral & reports

Work that has to be right the first time.

Challenge
Fixed dates, no second version
AMCO role
Run it end to end, from layout to press
Proof
Repeat editions, same clients
View case study
AMCO key visual: the resolved crystal.

Tell us what the business is trying to move.

Send us the direction and guidelines. We’ll show you how we’d move it forward.