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PaperOne — Precision in Every Print. One brand system. Many executions. Helping PaperOne stay consistent across campaigns, social, digital ads, marketplaces and brand collateral — without losing the identity that connects them. A phone showing a PaperOne Reel and a laptop showing a PaperOne campaign page, on a desk stacked with paper.

Precision in Every Print

One brand system. Many executions.

Helping PaperOne stay consistent across campaigns, social, digital ads, marketplaces and brand collateral — without losing the identity that connects them.

Challenge

Consistency at scale

Keeping one global identity consistent across many formats, channels and ongoing campaigns.

AMCO role

Build a flexible creative system

Translating global brand direction into a local creative system that can adapt across campaigns, content, commerce and collateral.

Proof

Many formats, one brand

From key visuals and social content to marketplaces, ads and physical touchpoints, every execution stays connected to the same brand.

Creative system

One identity.
Different messages.
Connected execution.

PaperOne’s local creative system translates one global brand into different communication territories — product performance, sustainability, everyday engagement and commerce — while keeping the brand instantly recognisable across channels.

01Product precision

Making product performance easier to understand.

A PaperOne Digital ream above a spread of brightly printed sheets on a desk.

02Sustainability

Turning environmental responsibility into relevant brand stories.

A PaperOne All Purpose ream on a garden table in front of a young tree.

03Everyday engagement

Making the brand more relatable, useful and engaging.

The PaperOne character holding a lightbulb beside a stack of books.

04Commerce & promotion

Turning communication into action across promotional and marketplace moments.

A marketplace promotion banner showing the PaperOne range across Shopee, Tokopedia, TikTok Shop, Lazada and Blibli.

One brand, many formats

Consistent ideas. Broader impact.

One creative direction is adapted across social, marketplace, video, in-store and paid media — keeping every execution connected, recognisable and fit for its channel.

02Marketplace

Shopee, Lazada, TikTok Shop, Tokopedia, Blibli

The PaperOne official store on Shopee, showing a Mall Flash Sale row of Copier and All Purpose reams and a 9.9 Big Sale bundling banner.

03Video / Motion

Short-form content and campaign videos

A video still: hands lifting a freshly printed photograph of a wildflower meadow from a desk, with a PaperOne Digital ream beside it.

04In-store

Store display and promotional material

A PaperOne roll-up banner in a stationery store showing the Copier, Digital and All Purpose reams under the headline Kertas Kelas Dunia.

05Strategic ads

Creative, media and optimisation working as one.

From insight to impact

A data-informed approach that connects creative, media and continuous optimisation to support stronger traffic, engagement and sales performance.

Business objectiveSupport awareness, traffic and sales.
Audience & media strategyMatch the right audience with the right platform and moment.
Creative developmentDevelop multiple angles and formats for testing.
Testing & optimisationRefine campaigns based on performance data and insights.
Stronger business supportImprove efficiency while contributing to sustained campaign performance.

Campaign highlights

Efficient media spendBetter use of budget through ongoing optimisation.
Stronger traffic qualityMore relevant, higher-intent visits.
Sustained sales contributionConsistent support across key campaign periods.

Results

Consistent brand presenceAcross formats, channels and campaign types.

Faster adaptationCreative can move quickly into new formats and activities.

Commercial contributionSupporting engagement, traffic and sales across key campaign periods.

Long-term partnershipOngoing creative support as the scope continues to evolve.

More work

China Airlines — an aircraft over the Seattle skyline with a hand holding a ‘Seattle — More than a city’ campaign voucher.
China Airlines

Global direction. Local movement.
MSIG

Precision at every size.
Calendars, collateral & reports

Work that has to be right the first time.
AMCO key visual: the resolved crystal.

Tell us what the business is trying to move.

Send us the direction and guidelines. We’ll show you how we’d move it forward.

Let’s connect