hello@amcodesign.com WhatsApp +62 851 7997 0176 Office +62 21 351 3177 Instagram
Jl. H. Samanhudi No. 22D
Jakarta Pusat 10710
Back to Work Insurance
MSIG — Precision at every size. Developing campaign key visuals within a tightly defined brand system — then adapting them across every screen the brand runs on, without losing hierarchy or impact. A road cyclist on a mountain highway, with a sweeping ribbon of red, pink and blue curving through the frame.

Precision at every size.

Developing campaign key visuals within a tightly defined brand system — then adapting them across every screen the brand runs on, without losing hierarchy or impact.

Challenge

Strict rules. Changing formats.

MSIG’s visual system needs to remain consistent across very different environments — from compact app placements to large office screens.

AMCO role

Design for adaptation from the start

We build campaign key visuals with hierarchy, focal points and safe areas considered early, so each adaptation stays clear and recognisably MSIG.

Proof

One direction across every screen

Website, app, social and digital ads, office displays, lift and transit screens — adapted from one campaign visual system.

Creative approach

Designed
to survive the crop.

A key visual isn’t finished when it works at one size. We define focal points, safe areas and visual hierarchy so the idea stays clear as it moves from small digital placements to large-format screens.

01Master the hierarchy

Establish the focal point, message priority and the brand elements that must not move.

02Adapt with intent

Recompose each format around its viewing environment instead of simply scaling the artwork.

03Keep it recognisable

Maintain brand rules, readability and campaign recognition across every final output.

Execution

Every format asks for something different.

Each format comes with a different ratio, viewing distance and content constraint. The job is to make the campaign feel like the same campaign wherever it appears.

The MSIG cycling campaign on a large office display, recomposed for a wide screen: the headline and promo block on the left, the cyclist on the right.

Office TV / Internal display16:9

The same campaign on the msigonline.co.id home page: site header, a wide hero banner, and product cards below.

Website16:9

The campaign rebuilt for a tall in-app placement: the cyclist cropped close at the top, the message stacked below a full-width button.

Mobile app9:16

The campaign as a 4:5 social ad: the headline stacked at the top, the cyclist and ribbon filling the lower two thirds.

Social media ads4:5

The campaign on a vertical screen inside an office lift: the cyclist filling the upper half, the message, promo button and code stacked below, with the lift floor buttons beside it.

Lift screen2:3

The campaign as a wide 3:1 digital banner: the cyclist on the left, a shortened ‘Promo 15% Asuransi Olahraga’ headline and promo block on the right.

Digital banner3:1

The animated version of the 4:5 ad, shown as a still with a play control over it.

Motion ads4:5

The campaign on a long screen above the doors of a Jakarta commuter train: MSIG logo and headline on the left, the promo code and site address on one line below, the cyclist on the right.

Commuter line screen3:1

Same system, different products

The product changes. The build does not.

MSIG Hari Olahraga Nasional key visual: a woman holding a yoga pose in a blue-lit room, with a 20% discount headline and the OLAHRAGA20 promo code.

Hari Olahraga NasionalAsuransi Olahraga

MSIG travel insurance key visual for Japan: a family in a wooden boat under cherry blossom, with the GOJAPAN20 promo code.

Sakura BermekaranAsuransi Perjalanan

MSIG sports insurance key visual: a road cyclist on a mountain highway, with the SEPEDA15 promo code.

Proteksi Aktivitas OlahragaAsuransi Olahraga

MSIG travel insurance key visual for the Schengen area: a family laughing on a wooden boat by an Italian lakeside town, with the SCHENGEN15 promo code.

Perjalanan SchengenAsuransi Perjalanan

Sports and travel are two lines among many. The same build carries the rest of MSIG’s range.

Results

One master, every required formatEach campaign key visual is adapted across the full set of placements without redrawing the artwork.

Static and motion, one buildAnimated versions are built on the same hierarchy, so they read as the same campaign.

Readable at any distanceFrom a placement held in the hand to a display seen across the room.

Brand rules intactMandatory elements remain correctly applied across every adaptation.

More work

PaperOne

One brand system. Many executions.
China Airlines

Global direction. Local movement.
Calendars, collateral & reports

Work that has to be right the first time.
AMCO key visual: the resolved crystal.

Tell us what the business is trying to move.

Send us the direction and guidelines. We’ll show you how we’d move it forward.

Let’s connect